Sans Normal Mima 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to '403 Glaco' by 403TF and 'Molde' by Letritas (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, friendly, chunky, retro, punchy, impact, approachability, display strength, retro feel, memorable shapes, rounded, bulky, soft corners, geometric, heavyweight.
A chunky, rounded sans with hefty strokes and softened corners that create a dense, poster-like color on the page. Curves are broadly drawn and geometric, with large, open counters in letters like O, P, and R, balanced by tight joins and compact interior shapes in B and 8. Terminals tend to be blunt and slightly rounded rather than sharp, and the overall rhythm favors big, stable silhouettes. Lowercase forms are simple and sturdy, with single-storey a and g, a flat-topped t, and circular i/j dots that read clearly at display sizes. Numerals are similarly bold and rounded, with wide proportions and strong, uniform presence across the set.
Best suited for display work such as posters, headlines, logos, and packaging where a bold, friendly voice is desired. It performs well in short bursts of text—titles, labels, and signage—where its rounded geometry and strong silhouettes can carry the message without needing fine detail.
The font projects a friendly, exuberant tone—bold enough to feel attention-grabbing, but rounded enough to stay approachable. Its oversized forms and soft geometry evoke a retro, pop-graphic sensibility that reads as fun, confident, and informal rather than technical or austere.
The design appears intended to deliver maximum impact with an approachable, rounded geometry: a heavy, geometric sans meant to be instantly readable and visually memorable in large sizes.
The face maintains a consistent weight and curvature logic across uppercase, lowercase, and numerals, producing a cohesive, high-impact texture in blocks of text. Wide bowls and generous curves help keep shapes distinct despite the heavy mass, making it especially effective where strong silhouette recognition is important.