Sans Normal Mime 2 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logotypes, stickers, playful, retro, chunky, friendly, punchy, impact, approachability, retro display, brand voice, headline strength, soft corners, bulky, compact, bouncy, graphic.
A heavy, rounded sans with thick, blocky strokes and softened corners. Counters are generally small and circular, giving the letters a compact, ink-trap-free silhouette that reads as solid and weighty. Curves are built from broad arcs, while straights terminate with blunt, slightly rounded ends; joins and diagonals keep a sturdy, simplified geometry. Lowercase forms show a pronounced, cheerful rhythm with single-storey shapes and a high visual density that stays consistent across letters and numerals.
Best suited for large-size applications where strong impact is needed, such as headlines, posters, and short calls to action. It can work well in branding elements like logotypes or badges, and on packaging where a friendly, bold voice helps products stand out. For longer passages, it’s most effective in short bursts (captions, labels) rather than continuous reading.
The overall tone is bold and upbeat, with a distinctly retro, cartoon-adjacent friendliness. Its chunky shapes and tight counters feel confident and humorous, leaning more toward expressive display than neutral text setting. The font projects a casual, attention-grabbing personality suited to energetic messaging.
This font appears designed to deliver maximum visual presence with approachable, rounded forms. The compact counters and simplified geometry prioritize bold, graphic clarity and a playful retro feel, aiming for quick recognition and strong display performance.
The design maintains strong color on the page, and the tight internal spaces mean it benefits from generous letterspacing at larger sizes. Numerals follow the same rounded, compact construction, matching the headline-oriented character of the alphabet.