Sans Superellipse Gudiz 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' and 'Uni Neue' by Fontfabric; 'Engrez' by Indian Type Foundry; 'Branding SF' by Latinotype; 'Avenir Next Paneuropean' by Linotype; and 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, bold, approachable, display impact, friendly branding, modern geometry, high visibility, rounded, soft corners, compact, geometric, chunky.
A heavy, rounded sans with superellipse-driven curves and squared-off counters that keep bowls and apertures feeling sturdy and compact. Strokes are broadly uniform with minimal contrast, and terminals are blunt with softened corners, producing a clean but cushioned silhouette. Proportions lean slightly condensed in places, with tight internal spaces and an overall dense color that reads as intentionally poster-like. Numerals and capitals maintain the same blocky, rounded-rectangle logic, giving the set a consistent, cohesive rhythm.
This font performs best in headlines, display typography, and short bursts of text where its dense, rounded forms can create strong visual presence. It suits branding and packaging that aims for an approachable, modern voice, and works well for signage or labels where bold, simple shapes need to read quickly at a distance.
The overall tone is upbeat and accessible, combining a contemporary geometric feel with a soft, friendly warmth. Its chunky shapes and rounded corners add a touch of playfulness while still feeling confident and straightforward, making it well-suited to attention-grabbing messaging that shouldn’t feel harsh or technical.
The design appears intended to deliver maximum impact with minimal fuss: a bold, geometric sans built from rounded-rectangle forms to balance strength with friendliness. It prioritizes a solid, contemporary texture and a consistent shape system that stays recognizable across capitals, lowercase, and figures.
The letterforms emphasize closed, compact counters and restrained apertures, which increases impact at larger sizes but can make fine details feel tight when scaled down. Round characters stay broadly oval/superelliptic rather than perfectly circular, reinforcing the font’s squared-yet-friendly personality.