Sans Normal Lobom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'AG Book W1G' by Berthold, 'Fracktif' and 'Natio' by Degarism Studio, and 'Hando' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, confident, energetic, display impact, motion emphasis, modern branding, attention grabbing, oblique, soft corners, rounded bowls, compact apertures, heavy terminals.
A heavy, oblique sans with broad proportions and dense color on the page. Forms are built from smooth, rounded curves paired with straight, slightly slanted strokes, producing a cohesive forward-leaning rhythm. Terminals are blunt and weighty, counters are relatively tight, and apertures tend toward the closed side, giving letters a compact, high-impact silhouette. Numerals and capitals share the same sturdy geometry and simplified construction for consistent, headline-first clarity.
Best suited to large-scale applications such as headlines, posters, and bold branding where its strong slant and heavy shapes can project energy. It can work well for packaging and promotional graphics that need a friendly but forceful presence. For extended small-size reading, the dense color and compact counters may feel heavy, so it’s likely strongest as a display face.
The overall tone is bold and energetic, with a sporty, contemporary feel. Its rounded geometry keeps the voice friendly and approachable, while the strong slant and massed strokes add urgency and confidence. The result reads as attention-grabbing and modern rather than delicate or formal.
This design appears intended as an impact-oriented sans for display typography, combining a dynamic oblique stance with rounded, simplified letterforms. The goal seems to be immediate visibility and a contemporary, energetic voice while retaining approachable, soft-edged geometry.
In text samples the heavy strokes and tight internal spaces create strong texture, making it most effective where impact matters more than fine detail. The oblique angle is pronounced enough to convey motion even in short words, and the roundness helps maintain legibility at larger sizes.