Sans Normal Labut 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Hando' by Eko Bimantara, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, assertive, sporty, modern, energetic, friendly, impact, emphasis, modernity, momentum, clarity, oblique, geometric, rounded, blocky, compact.
This typeface is a heavy, oblique sans with broad proportions and a crisp, clean silhouette. Strokes are monolinear and strongly weighted, with rounded corners and smooth circular bowls that keep the forms soft despite the mass. Counters are relatively tight, apertures are fairly closed, and terminals are blunt, producing a compact, high-impact texture in words. The italic slant is consistent across capitals, lowercase, and figures, giving lines a forward rhythm without introducing calligraphic modulation.
Best suited to headlines, posters, and brand marks where large sizes and strong presence are desired. It can work well for packaging, advertising, and sports or lifestyle graphics, especially where a modern, forward-leaning emphasis helps drive attention.
The overall tone is bold and confident, with a forward-leaning, kinetic feel. Its rounded geometry reads approachable rather than aggressive, making it suitable for contemporary, energetic branding that wants to feel strong but not harsh.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and an integrated oblique stance. It prioritizes bold readability and a contemporary, energetic voice over airy text color or delicate detail.
In the sample text, the heavy weight and tight counters create a dark typographic color, especially in longer passages. Numerals follow the same sturdy, rounded construction as the letters, supporting a cohesive voice across mixed alphanumeric settings.