Sans Normal Kekok 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type; 'Zin Sans' by CarnokyType; 'Aspira' by Durotype; 'Basic Sans Cnd', 'Basic Sans Narrow', and 'Multiple' by Latinotype; and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, confident, contemporary, friendly, impact, motion, modernity, approachability, rounded, oblique, compact, punchy, high-impact.
A heavy, oblique sans with rounded, softly squared curves and a forward-leaning posture. Strokes stay largely uniform, producing a clean, low-contrast silhouette, while counters are generous enough to keep forms open at display sizes. Proportions feel compact and efficient, with wide bowls in letters like B, D, O, and Q balanced by sturdy verticals and slightly angled terminals. The lowercase is straightforward and modern, with a single-storey a and g and a simple, high-shouldered r; the overall rhythm is dense and energetic rather than airy.
Best suited to short, high-visibility settings such as headlines, posters, product branding, and sports or event graphics where a forward-leaning, energetic voice is helpful. It can also work for large-scale signage and UI callouts when you want emphasis, though the dense weight suggests using it sparingly for longer passages.
The tone is assertive and kinetic, with an athletic, on-the-move feel created by the consistent slant and compact massing. Its rounded structure keeps it approachable, but the weight and forward drive communicate urgency and confidence.
Designed to deliver a modern, energetic sans voice with strong presence and quick readability at display sizes. The combination of rounded construction and consistent oblique stance suggests an intention to feel sporty and contemporary while remaining clean and versatile for branding.
Diagonal shapes (K, V, W, X, Y) read particularly strong and graphic, reinforcing the font’s motion-oriented character. Numerals are sturdy and display-minded, with clear, simplified construction that favors impact over delicacy.