Sans Normal Okkum 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Ideal Sans' by Hoefler & Co., 'Metro Nova' by Linotype, and 'Greenwich' by Mint Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, robust, approachable, impact, clarity, modernity, legibility, geometric, monolinear, soft corners, large counters, clean.
A heavy, monolinear sans with broad proportions and generous internal counters. Curves are smooth and near-geometric, with rounded bowls and a clear, even stroke rhythm; terminals read mostly straight and clean rather than flared. The lowercase shows compact, sturdy shapes with a single-storey “a” and “g”, a short-shouldered “r”, and simple, open forms that keep word shapes steady. Numerals are similarly weighty and open, with an even baseline feel and straightforward construction.
Best suited to display contexts where strong presence and quick recognition matter—headlines, posters, brand wordmarks, packaging, and large-format signage. It can also work for short bursts of UI or editorial emphasis where a dense, confident sans is needed, though long text blocks will read as very dark.
The overall tone is assertive yet approachable, combining a solid, headline-ready presence with friendly, uncomplicated forms. Its wide stance and rounded geometry give it a contemporary, pragmatic character that feels more energetic than formal.
The design appears intended as a high-impact, general-purpose display sans that stays simple and legible through open counters, consistent stroke weight, and geometric construction. The wide proportions and sturdy lowercase suggest a focus on clarity and punch in contemporary branding and titling.
In the sample text, the heavy weight and broad set create strong color on the page, with clear separation between rounded characters (O/Q) and straight-sided ones (H/N). The punctuation and dots appear bold and visually prominent, matching the overall density of the design.