Sans Normal Nirip 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, impactful, straightforward, attention-grabbing, brand-forward, clarity, modernity, simplicity, blocky, geometric, rounded, compact, high-ink.
A heavy, geometric sans with broad, compact letterforms and smooth, circular curves. Strokes maintain a consistent, sturdy rhythm with minimal modulation, and terminals are clean and largely squared off, giving shapes a solid, carved-from-one-piece feel. Counters are relatively tight in letters like B, P, and a, while rounded forms (O, C, G, 0) read as near-elliptical with stable, even curvature. The lowercase is robust with simple, single-storey construction where applicable (notably a and g), and the numerals are similarly bold and blocky with clear silhouettes.
Best suited for short-form, high-impact typography such as headlines, poster copy, brand marks, and prominent UI or wayfinding labels. The strong silhouettes and compact counters make it particularly effective where emphasis and immediate legibility are more important than long-reading comfort.
The overall tone is assertive and contemporary, designed to grab attention while staying approachable. Its rounded geometry softens the weight, producing a friendly, no-nonsense voice that feels at home in modern branding and bold editorial settings.
The design appears intended to deliver maximum visual presence with simple, geometric construction, balancing strong weight with rounded shapes for a modern, friendly impact. It prioritizes bold communication and consistent rhythm across letters and numerals for cohesive display typography.
Large, dark shapes dominate the page color, making spacing and counters feel intentionally compact for punchy display use. The forms favor clarity of silhouette over delicate interior detail, which helps maintain recognition at distance and in quick glances.