Slab Normal Ogly 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'FF Milo Slab' by FontFont, 'Multiple' by Latinotype, 'Polyphonic' by Monotype, 'Adelle' by TypeTogether, and 'Bommer Slab' and 'Bommer Slab Rounded' by dooType (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, confident, traditional, sturdy, no-nonsense, robust readability, editorial utility, classic tone, strong presence, bracketed, robust, crisp, legible, bookish.
A robust slab-serif with bracketed, rectangular serifs and a steady, moderately modulated stroke. The design has broad proportions and open counters, with rounded joins and softened corners that keep the heavy serifs from feeling harsh. Caps are strong and evenly weighted, while the lowercase maintains a straightforward, workmanlike rhythm; terminals are mostly blunt and serifed, emphasizing stability and clarity. Numerals are bold and highly readable, matching the same grounded, blocky serif treatment.
Well suited for headlines, decks, and editorial typography where a strong, readable slab presence is desired. It can also support branding and packaging that aims for a confident, traditional voice, and it remains clear in short text passages where firmness and structure are beneficial.
The overall tone is classic and dependable, with an editorial gravity that reads as established rather than trendy. Its strong serifs and firm color project authority and practicality, evoking traditional print typography and utilitarian signage without leaning decorative.
The design appears intended as a dependable slab-serif workhorse: sturdy, legible letterforms with consistent serif logic and balanced contrast, aiming to deliver strong typographic color for both display lines and practical reading settings.
Across the alphabet, the serif behavior is consistent and rhythmically regular, producing a solid typographic “color” in text. The sample paragraph shows clear word shapes and punctuation that holds up at display-to-text sizes, with an overall emphasis on clarity and sturdiness.