Sans Normal Loret 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'Graphie' by Dharma Type, 'Riveta' by JCFonts, 'Fact' by ParaType, 'Ambulatoria' by Pepper Type, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, confident, dynamic, friendly, modern, attention, emphasis, speed, modern branding, display clarity, slanted, rounded, compact counters, high impact, soft terminals.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes are thick and even, with softened terminals and generous curves that keep the color consistent across lines. Counters are relatively compact in letters like a, e, and 8, while apertures stay readable due to the open, simplified shapes. The forms favor sturdy geometry over fine detailing, producing a dense, emphatic texture in both all-caps and mixed-case settings.
Best suited to display sizes where its weight and slant can deliver punch: headlines, posters, promotional graphics, and high-visibility branding. It also fits sports and lifestyle contexts, as well as packaging or signage that needs immediate impact. For longer passages, it works more as emphasis or short blocks rather than extended text.
The overall tone is energetic and assertive, with a forward-leaning stance that feels fast and action-oriented. Rounded shapes and friendly curves prevent the weight from feeling harsh, giving it a contemporary, approachable confidence. It reads like a headline voice built to grab attention while still feeling upbeat and familiar.
This design appears intended as a bold, modern display sans that combines speed cues from its slant with approachable, rounded geometry. The goal is likely maximum impact and clarity at large sizes, with a cohesive, simplified alphabet that stays legible under heavy weight.
Capitals appear blocky and stable with clear, simplified silhouettes, and the lowercase maintains that same robust rhythm without becoming overly condensed. Numerals are bold and strongly shaped for quick recognition, matching the letterforms in mass and curvature. The italic slant is consistent across the set, reinforcing motion and emphasis without introducing calligraphic contrast.