Slab Contrasted Elfe 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, athletic, western, industrial, retro, assertive, impact, ruggedness, heritage, display clarity, brand presence, blocky, square-cut, beveled, stencil-like, compact counters.
A heavy, block-built slab serif with wide proportions and square-cut terminals. The letterforms show prominent, rectangular slabs and frequent chamfered or notched corners that create a beveled, carved look. Counters are relatively tight and geometric, with sturdy horizontals and verticals that read as engineered rather than calligraphic. The overall rhythm is forceful and compact, with simplified curves and angular joins that keep shapes crisp at display sizes.
Best suited to short, high-impact settings such as headlines, posters, signage, and bold labels where its angular slabs and tight counters remain clearly legible. It also fits sports identities and heritage-style branding that benefit from a sturdy, carved display voice.
The tone is bold and declarative, evoking varsity lettering, old poster headlines, and workwear branding. Its chiseled details and squared slabs give it a rugged, hardworking attitude with a nostalgic, Americana-leaning flavor.
The design appears intended to deliver a strong, attention-grabbing slab serif with a machined, cut-corner aesthetic, balancing classic poster/varsity cues with a more industrial, constructed finish.
The notched/chamfered detailing appears consistently across rounds and corners, adding texture without becoming ornamental. Numerals follow the same squared, cut-corner construction, reinforcing a uniform, headline-oriented presence.