Sans Contrasted Ulme 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Hiroshige Sans' by Arthur Baker, 'Mariposa Sans' by ITC, 'Hiroshige Sans' by Linotype, and 'Beorcana Pro' and 'Beorcana Std' by Terrestrial Design (names referenced only for comparison).
Keywords: headlines, posters, book covers, magazine titles, branding, assertive, classic, editorial, dramatic, stately, display impact, editorial tone, premium feel, distinctive texture, wedge terminals, flared strokes, bracketed feel, ink-trap hints, compact counters.
A robust, display-oriented contrasted sans with flared, wedge-like terminals and pronounced thick–thin modulation. The letterforms are upright with a slightly sculpted, carved quality: stems swell subtly, curves show strong stress, and joins often feel chiseled rather than geometric. Proportions lean broad and weighty, with relatively tight internal counters at this weight, giving the alphabet a dense, high-impact texture. Details like the beaked forms on letters such as “j” and the angular finishing on “t” and “f” reinforce a crisp, cut-terminal rhythm across the set.
This face performs best in headlines, poster copy, and prominent titling where its flared terminals and contrast can be appreciated at size. It can also work for branding and packaging that aims for a premium, editorial presence, especially in short bursts of text rather than extended reading.
The overall tone is authoritative and editorial, blending a contemporary sans structure with a traditional, engraved flavor. It reads as confident and ceremonial—well suited to headlines that need gravitas and a touch of drama without tipping into ornament.
The design appears intended to deliver a bold, attention-commanding display voice by combining a sans foundation with sculpted, wedge-terminal finishing and strong contrast. The goal seems to be high impact and distinctive texture, evoking a refined, engraved sensibility in contemporary layouts.
In running lines, the texture stays consistent and dark, with strong vertical emphasis and clear silhouette differentiation between uppercase and lowercase. Numerals match the letterforms’ wedge-terminal language and feel equally headline-forward, contributing to a cohesive typographic voice.