Sans Superellipse Habup 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Croma Sans' and 'Epoca Pro' by Hoftype and 'Allotrope' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, utilitarian, tech, impact, clarity, modernity, systematic, approachability, geometric, rounded, squared, compact, sturdy.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are monolinear with low contrast, producing dense, even color in text. Counters tend to be squarish and compact, while curves stay controlled and symmetrical; terminals are largely flat, keeping edges crisp despite the rounding. Proportions read slightly condensed in several letters, with tight apertures and a sturdy overall rhythm that holds together well at large sizes.
Best suited to headlines, posters, and brand marks where a bold, geometric voice is needed. Its compact counters and dense texture also work for short UI labels, navigational elements, and packaging callouts, especially when set with ample spacing. For longer passages, it will be most effective in larger sizes or in brief blocks of emphasis text.
The tone is contemporary and no-nonsense, projecting strength and clarity without feeling harsh. Rounded corners add approachability, while the compact geometry keeps it disciplined and technical. Overall it feels suited to modern product and interface language where emphasis and clarity matter.
The design appears intended to deliver an assertive, highly legible sans built from simple geometric primitives, emphasizing consistency and strong silhouette. Rounded corners and squarish curves suggest a goal of blending friendliness with a robust, industrial clarity.
Uppercase forms appear particularly blocky and stable, with broad verticals and simplified joins. The lowercase maintains the same geometric logic, with single-storey forms where applicable and straightforward, functional shapes. Numerals match the alphabet’s squarish roundness, creating a cohesive system for mixed alphanumeric settings.