Sans Normal Tylub 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EF Radiant' and 'Maxima Now Pro' by Elsner+Flake, 'Epoca Classic' by Hoftype, 'Hisham' and 'Optima' by Linotype, and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, impactful, utilitarian, contemporary, friendly, high impact, clarity, approachability, display emphasis, rounded, compact, sturdy, blocky, high-ink.
A heavy, compact sans with rounded bowls and generally squared-off terminals. Curves are smooth and generous (notably in C, G, O, S), while vertical strokes stay straight and dense, producing a sturdy, poster-like texture. Counters are relatively tight, and joins favor solid, simplified geometry over delicate modulation. The lowercase shows single-storey a and g with large, rounded forms, a short-armed r, and a robust t with a broad crossbar; overall spacing reads even and slightly tight, reinforcing a bold, continuous rhythm in text.
Best suited for headlines, short statements, and display settings where strong presence and quick recognition matter—posters, branding marks, packaging callouts, and signage. It can also work for UI labels or navigation when used with ample size and spacing to prevent heaviness in dense layouts.
The tone is assertive and practical, with a friendly softness coming from the rounded curves and softened corners. It feels modern and no-nonsense—designed to read loudly and quickly—while avoiding a sharp or technical chill.
The design intent appears to prioritize maximum impact and clear, simplified shapes: a bold sans optimized for attention-grabbing display typography that remains approachable through rounded forms and restrained detailing.
In the sample text, the weight produces strong word shapes and a dark page color; larger sizes benefit most, while smaller sizes may feel dense due to the tight counters and heavy stroke mass. Numerals are wide and stable, with a clear, straightforward construction suited to strong emphasis.