Slab Normal Powu 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fried Chicken' by FontMesa, 'Equip Slab' by Hoftype, 'Weekly' by Los Andes, 'Egyptian Slate' by Monotype, 'Gintona Slab' by Sudtipos, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, rugged, western, playful, posterish, nostalgic, impact, vintage print, handmade feel, sturdy clarity, friendly tone, chunky, sturdy, blocky, bracketed, ink-trap.
A heavy, blocky slab serif with compact, squared forms and slightly softened corners. Serifs are prominent and broadly bracketed, creating a sturdy, stamped look, while counters tend toward rounded-rectangular shapes. Strokes show subtle irregularities and small notches that read like ink spread or worn printing, giving the face a tactile, slightly distressed finish without becoming illegible. Overall spacing is open enough for display use, with a steady rhythm and strong silhouettes across caps, lowercase, and numerals.
Best suited for headlines and short blocks of text where its strong slabs and chunky rhythm can carry the page. It works well for posters, labels, packaging, and signage that want a vintage or handcrafted print feel. In longer passages, it will be most effective at larger sizes where the texture and counters remain clear.
The tone feels rugged and vintage, evoking old posters, storefront signage, and workwear graphics. Its bold presence and slightly worn texture add a friendly, informal energy that can lean playful or folksy depending on color and layout. The face communicates confidence and durability rather than refinement.
The design appears intended as a robust display slab that references traditional letterpress and poster typography, balancing straightforward construction with just enough roughness to feel printed and human. Its emphasis is on impact, warmth, and recognizability in branding and promotional settings.
Lowercase forms remain simple and sturdy, matching the caps’ weight and serif treatment, and the numerals are similarly chunky with clear, high-impact shapes. The small inked-in nicks and uneven edges are consistent across the set, helping maintain a cohesive printed character in text settings.