Sans Normal Lagoy 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aestetico' by Latinotype, 'Neogrotesk' by Los Andes, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, energetic, modern, punchy, impact, motion, display, branding, emphasis, oblique, blocky, rounded, compact counters, strong slant.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniform and dense, producing compact counters and strong, graphic silhouettes. The slant is consistent across caps, lowercase, and numerals, with sturdy terminals and clean joins that keep shapes simple and legible at display sizes.
Best suited to headlines and short bursts of copy where maximum impact and speed of reading matter—posters, campaign graphics, sports and fitness branding, packaging callouts, and social media ads. It can also work for bold UI highlights or navigation labels when space allows for its broad set width.
The overall tone is assertive and forward-leaning, with a contemporary, high-impact feel. Its weight and slant give it a sense of motion and urgency that reads as sporty and promotional rather than quiet or editorial.
Designed to deliver bold, contemporary emphasis with an italic-driven sense of movement. The simplified, rounded construction prioritizes strong silhouettes and consistent texture for attention-grabbing display typography.
Round letters like O, Q, and 0 are full and stable, while diagonals in V, W, X, and Y emphasize the italic momentum. The lowercase maintains a straightforward, utilitarian construction with minimal detailing, supporting fast recognition in bold settings.