Slab Square Hiri 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Evolta' by Almarkha Type, 'Bourgeois Slab' by Barnbrook Fonts, 'Vitesse' by Hoefler & Co., 'Certo' by Monotype, 'Quadon' by René Bieder, 'Atletico' by artill, and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, confident, rugged, retro, sporty, impact, sturdiness, display, heritage, blocky, squared, sturdy, compact, high-impact.
A heavy, squared slab serif with broad proportions and tightly controlled, low-contrast strokes. Forms are built from chunky verticals and wide bowls with flat, cut terminals and blunt slab serifs that read as rectangular blocks. Counters are relatively small and squarish, corners are mostly hard with only slight rounding where needed for joins, and the overall rhythm is dense and uniform. Numerals match the same sturdy geometry, with an especially boxy 0 and strong, architectural figures.
Best suited to headlines, banners, and short lines where maximum impact is desired. It works well for sports and team branding, bold packaging, storefront/signage, and editorial callouts that need a sturdy, retro-industrial presence.
The tone is assertive and workmanlike, with a vintage athletic and Western-leaning poster feel. Its block serifs and compact interiors give it a rugged, no-nonsense voice that reads as bold and dependable rather than delicate or refined.
The design appears intended to deliver a strong, block-built slab serif optimized for attention-grabbing display settings. Its squared terminals and tight, consistent structure prioritize solidity and immediacy over softness or nuance.
In text, the heavy color and tight counterspaces create a dark, punchy texture that favors display use. The lowercase carries the same squared construction as the caps, keeping a consistent, engineered personality across sizes.