Slab Square Hipu 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Hefring Slab' by Inhouse Type, 'Isento Slab' and 'Sharp Slab' by Monotype, 'Pragmatica Slab Serif' by ParaType, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, confident, retro, collegiate, industrial, impact, stability, vintage utility, display clarity, branding strength, blocky, slabbed, square-cut, compact, high-impact.
A heavy, slab-serif design with broad proportions and a compact, forceful silhouette. Strokes are dense and evenly weighted, with squared-off, flat terminals and thick rectangular serifs that read clearly at display sizes. Counters are relatively tight, and many joins and curves are simplified into sturdy, geometric forms, creating a consistent, poster-ready rhythm across caps, lowercase, and figures.
Best suited to headlines and short text where impact is the priority—posters, signage, packaging fronts, and bold brand marks. It can also work for emphatic subheads, labels, and any layout that benefits from a strong, structured typographic anchor.
The overall tone is bold and assertive, with a familiar vintage workhorse feel. Its chunky slabs and squared endings evoke classic signage and collegiate or athletic lettering, projecting solidity and no-nonsense practicality rather than delicacy.
The design appears intended to deliver maximum visual authority with straightforward, squared slab construction and consistent weight, prioritizing clarity and presence in display contexts. Its simplified forms and robust serifs suggest a focus on durability and recognizability across bold applications.
Uppercase letters feel particularly monumental, while the lowercase maintains the same blocky logic and strong baseline presence. Numerals are similarly stout and legible, designed to hold their shape in large, attention-grabbing settings.