Sans Normal Jarub 2 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, branding, sportswear, sporty, futuristic, punchy, technical, confident, impact, modernity, brand distinctiveness, clarity, tech feel, squared curves, chamfered, angular terminals, rounded corners, wide stance.
A heavy, expansive sans with rounded-rectangle construction and frequent chamfered cuts at joins and terminals. Curves are broadly elliptical with flattened sides, giving bowls a squared-off feel while keeping corners softly rounded. Strokes stay fairly consistent, with subtle thinning at some diagonals and rounded ends that avoid sharp spikes. The overall rhythm is wide and open, with generous internal counters and a slightly mechanical geometry that reads cleanly in both all-caps and mixed-case settings.
It performs best in display contexts such as headlines, posters, packaging callouts, and logo wordmarks where its wide stance and geometric details can be appreciated. The sturdy forms and open counters also make it suitable for short UI labels, titles, and wayfinding-style signage when set with adequate spacing.
The face conveys a modern, engineered tone—confident and assertive without feeling harsh. Its mix of soft rounding and angular cuts suggests a sporty, tech-forward attitude, suitable for bold messaging where clarity and impact are prioritized.
The design appears intended to deliver a contemporary, high-impact sans that blends rounded friendliness with precise, chamfered geometry. Its wide proportions and distinctive terminals aim to create strong recognition and a confident, modern voice in branding and display typography.
Several shapes lean on triangular and chamfered logic (notably in diagonals and junctions), creating a distinctive silhouette at display sizes. Numerals follow the same wide, rounded-rect motif, with smooth curves and stable, grounded horizontals that keep sequences legible.