Sans Normal Jaruh 3 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, game ui, playful, quirky, handmade, cartoonish, rugged, hand-cut feel, headline impact, quirky personality, informal tone, angular, chiseled, irregular, chunky, faceted.
A chunky display sans with jagged, faceted contours that feel carved rather than drawn. Strokes maintain a generally even heft but break into angular planes and blunt terminals, creating a rough-cut silhouette across straight and curved forms alike. Counters are irregular and often polygonal, with occasional pinched joins and slightly wavy baselines that add lively rhythm. The overall proportions run broad, with compact internal space and emphatic, simplified shapes that prioritize impact over refinement.
Best suited for short, high-impact settings such as posters, headlines, packaging callouts, and branding that wants a playful edge. It can work well for kids’ media, games, or event graphics where a hand-made, rough-cut personality is an advantage. For longer passages, it’s likely most comfortable in brief bursts or larger point sizes where its irregular contours can breathe.
The font reads mischievous and energetic, like hand-cut lettering made for playful signage or comic titles. Its uneven edges and bouncy stance give it an informal, homemade voice that can feel adventurous and a bit chaotic, while still remaining clearly legible at larger sizes.
The design appears intended to mimic hand-cut or chiseled lettering while staying within a clean sans framework. Its goal seems to be delivering bold presence with an intentionally imperfect, animated texture—more characterful than neutral—while preserving straightforward letterforms for quick recognition.
Round letters (like O, Q, and 0) appear as multi-sided rings rather than smooth ovals, reinforcing the carved/rock-like texture. Dots and small details (such as on i/j) are rendered as small diamond-like marks, and diagonals in letters like K, V, W, and X are steep and assertive, contributing to a punchy texture in headlines.