Sans Normal Atgov 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP and 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe (names referenced only for comparison).
Keywords: ui text, body text, branding, signage, editorial, modern, neutral, friendly, clean, utilitarian, clarity, versatility, neutral branding, screen readability, everyday text, rounded, open apertures, humanist, even rhythm, unobtrusive.
A clean sans serif with softly rounded curves and straightforward, mostly monolinear construction. Curved characters are built from near-circular bowls with smooth joins, while straight strokes end in crisp terminals that keep the texture tidy. Counters are open and generous, giving the lowercase an easy, airy rhythm in text. Uppercase forms read simple and stable, with balanced proportions and no decorative quirks; figures are clear and familiar, with rounded forms that align visually with the letters.
Well-suited for interface copy, product UI, and general-purpose editorial text where a calm, readable sans is needed. Its open shapes and even spacing also make it a solid option for wayfinding, labels, and modern brand systems that prioritize clarity and a friendly neutrality.
The overall tone is contemporary and approachable, aiming for clarity rather than personality. Its rounded geometry adds warmth, but the restrained details keep it neutral and professional for everyday communication.
Designed as a versatile, contemporary workhorse sans with rounded, legible forms and a steady text rhythm. The emphasis appears to be on broad usability—clear word shapes, comfortable readability, and a clean aesthetic that stays out of the way.
The font maintains consistent stroke behavior across cases, producing an even paragraph color. Distinctive clarity cues include a straightforward “I” and “l” with minimal ornamentation and numerals that avoid extreme stylization, supporting quick recognition in mixed-content settings.