Sans Normal Atgov 5 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Cadmium' by AVP (names referenced only for comparison).
Keywords: ui text, product copy, signage, presentations, editorial, clean, modern, neutral, friendly, practical, utility, legibility, neutrality, contemporary, rounded, open apertures, humanist, straight terminals, even rhythm.
A clean sans with gently rounded curves and mostly straight-cut terminals. Strokes are even and steady, with rounded bowls and open apertures that keep counters clear in text. Proportions lean slightly condensed in places, with a relatively modest x-height and tidy ascenders/descenders, producing a crisp, orderly line. The numerals follow the same calm geometry, with smooth curves and consistent stroke logic across the set.
Works well for UI and product text, documentation, and general-purpose editorial layouts where consistent rhythm and clear counters support readability. Its restrained character also suits wayfinding, labels, and presentation typography that needs to look current without drawing attention away from content.
The overall tone is modern and neutral, aiming for clarity rather than personality-driven quirks. It feels approachable and straightforward—suited to interfaces and informational settings where the type should stay out of the way while remaining pleasant to read.
The design appears intended as a versatile, everyday sans focused on legibility and visual neutrality, balancing rounded geometry with pragmatic proportions for dependable performance in continuous text.
Capitals have a simple, contemporary construction with round C/G/O forms and a clean, unobtrusive join behavior in diagonals. Lowercase forms keep a restrained, functional feel, and punctuation in the sample text reads as clear and unembellished.