Sans Normal Osmay 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Humanist 521' by Bitstream, 'Provan' and 'Provan Formal' by Matteson Typographics, 'Gill Sans Nova' and 'Joanna Sans Nova' by Monotype, and 'Humanist 521' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, sturdy, utilitarian, impact, clarity, modernity, geometric, rounded, clean, compact, punchy.
A heavy, geometric sans with generous curves and compact internal counters that keep the silhouette solid at display sizes. Strokes are uniform with minimal modulation, and terminals are cleanly cut, producing crisp joins and a steady rhythm in text. Uppercase forms read broad and stable, with circular rounds (C, O) and straightforward diagonals (V, W, X) that feel engineered rather than calligraphic. The lowercase is simple and contemporary, using single-storey a and g and a short, sturdy t; figures are sturdy and highly legible with open shapes and clear differentiation.
Best suited to headlines, logos, and short-to-medium display copy where its dense, sturdy letterforms can deliver impact. It also fits packaging and signage applications that need a contemporary, no-nonsense voice and strong legibility at a glance.
The overall tone is direct and confident, with a friendly, contemporary smoothness from its rounded geometry. It feels practical and modern, projecting clarity and strength without becoming harsh or overly technical.
The design appears intended as a modern, high-impact sans for branding and display work, prioritizing solid silhouettes, geometric clarity, and consistent stroke weight to stay readable and visually assertive in large sizes.
Tight apertures and dense counters contribute to a compact, high-impact texture in paragraphs, especially at larger sizes. The design maintains consistent weight distribution across curves and straights, supporting a uniform, poster-ready color.