Sans Normal Ilrof 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Caldina', 'Dexa Round', and 'Habanera' by Artegra; 'Bilya Layered' by Cerri Antonio; and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, soft, youthful, soft impact, approachability, display clarity, cheerful tone, rounded, blobby, bubbly, chunky, smooth.
A heavy, rounded sans with smooth, fully curved terminals and generously softened corners throughout. Strokes are consistently thick with minimal modulation, producing an even, plush texture on the page. Counters tend to be compact and circular, while joins are broad and stable, giving letters a slightly inflated, “pillow” silhouette. Proportions lean spacious horizontally, and the overall rhythm is steady and legible at display sizes, with simple, unornamented forms and a clean, contemporary construction.
Best suited to short-to-medium display text where its rounded heft can provide strong presence: branding, packaging, posters, storefront or wayfinding signage, and social graphics. It also works well for playful editorial headings and children’s or lifestyle-oriented applications where a friendly, soft-spoken boldness is desired.
The overall tone is warm and cheerful, with a casual, kid-friendly friendliness that feels inviting rather than formal. Its rounded geometry and dense weight create a cozy, optimistic voice suited to lighthearted messaging and bold, attention-getting headlines.
The letterforms appear designed to deliver maximum impact while remaining approachable, using rounded terminals and compact counters to create a bold, tactile feel. The overall intent reads as a contemporary, friendly display sans that prioritizes warmth, simplicity, and instant recognition at larger sizes.
The design favors soft geometry over sharp detail: diagonals and curves are smoothed to avoid bite, and the heavy weight makes internal spaces and apertures relatively tight in smaller shapes. Numerals follow the same rounded logic, with sturdy, simplified silhouettes that read clearly in large, punchy settings.