Sans Normal Ilrim 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, chunky, retro, approachability, impact, legibility, playfulness, rounded, soft, blobby, bubbly, compact joins.
A heavy, rounded sans with soft terminals and generously curved joins that create a smooth, cushiony silhouette. Strokes are consistently thick with minimal modulation, and corners are broadly rounded rather than crisp, giving forms a compact, molded feel. Counters tend to be small and oval, and curves dominate across both uppercase and lowercase, with simplified, sturdy constructions that favor clarity at larger sizes. Numerals match the letterforms with rounded geometry and substantial weight, keeping the overall rhythm even and solid.
Well-suited to bold headlines, posters, and display typography where its rounded mass and friendly tone can carry the message. It can also work effectively for packaging, brand marks, and signage that benefit from a soft, approachable look and strong presence at a distance.
The overall tone is warm and upbeat, with a casual, inviting presence that feels friendly rather than formal. Its inflated curves and soft edges read as playful and approachable, lending a slightly retro, cartoon-leaning charm without becoming decorative.
The font appears designed to deliver a high-impact, friendly sans voice through rounded geometry and sturdy proportions. Its emphasis on soft terminals, simplified shapes, and consistent stroke weight suggests an intention to be attention-grabbing and personable for display-led communication.
In text, the dense weight and tight internal openings make the texture noticeably dark, which helps it hold attention but can reduce differentiation in longer passages at small sizes. The design’s rounded terminals and compact counters create a cohesive, uniform color that works best when ample spacing and size are available.