Sans Normal Rukiw 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, clean, friendly, modern, approachable, neutral, versatility, clarity, modernity, approachability, rounded, monoline, open counters, soft terminals, geometric.
A clean, rounded sans with monoline strokes and smooth, circular bowls. Curves are built from near-geometric arcs, paired with softly squared transitions in a few places (notably in C/S-like forms), giving the design a controlled but gentle feel. Terminals are generally rounded, counters are open, and spacing reads even and airy, supporting clear word shapes in text. Numerals follow the same rounded, monoline construction with straightforward, legible forms.
Well-suited for interface typography, product branding, and wayfinding where clarity and a friendly tone are needed. The rounded, even strokes also work well for headlines, short paragraphs, and packaging or label copy that benefits from a modern, approachable look.
The overall tone is calm and contemporary, with a friendly softness from the rounded terminals and generous curves. It feels neutral and professional rather than expressive or edgy, leaning toward an approachable, everyday modern voice.
The design appears intended to deliver a versatile, contemporary sans that stays neutral and legible while adding warmth through rounded forms and soft terminals. It aims for broad applicability across digital and print contexts without calling attention to itself.
Round letters (O/Q/C/G) show consistent curvature and a smooth rhythm across the alphabet, while diagonals (A/V/W/X) remain crisp without becoming sharp. The sample text suggests stable readability at larger text and display sizes, with a balanced texture and no heavy dark spots.