Sans Normal Addif 12 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: branding, editorial, packaging, advertising, interfaces, modern, friendly, clean, dynamic, informal, approachability, clarity, motion, contemporary tone, humanist, rounded, oblique, open, smooth.
This typeface is a slanted sans with smooth, rounded curves and largely monolinear stroke behavior. Letterforms favor open counters and softened joins, with a clean, contemporary construction rather than calligraphic modulation. The italic angle is consistent across capitals and lowercase, and the rhythm feels lively due to the forward lean and slightly varied character widths. Numerals and round letters (like 0, O, C) read as circular to gently elliptical, while diagonals (V, W, X, Y) are crisp and straightforward.
It works well for brand identities, headlines, and short-to-medium editorial copy where an italic voice is desired as the primary style. The clean outlines and open forms also suit interface accents, marketing materials, and packaging where a contemporary, friendly tone helps maintain readability at display and text sizes.
The overall tone is modern and approachable, with a casual, energetic slant that feels friendly rather than formal. Its rounded geometry and open shapes give it a clean, easygoing voice suited to contemporary interfaces and branding that wants warmth without ornament.
The design appears intended as a contemporary italic sans that delivers a clear, approachable texture with a touch of motion. Its rounded construction and consistent forward lean suggest a focus on everyday usability—clean enough for practical copy, but distinctive enough for brand-led typography.
Capitals appear simple and geometric, while the lowercase maintains clarity through open apertures and balanced spacing. The sample text shows smooth word shapes and an even texture, with the slant providing emphasis and motion without becoming overly stylized.