Sans Superellipse Hiruk 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Future Bugler Upright' by Breauhare and 'Environ' by MADType (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techno, industrial, retro, futuristic, athletic, impact, modernism, signage, modularity, squared, rounded, blocky, compact, geometric.
A geometric sans built from rounded-rectangle and superellipse forms, with heavy, even strokes and clean, mostly straight terminals. Curves are squarish and controlled, producing boxy bowls and counters with softened corners. The lowercase has a large x-height and compact apertures, while overall spacing and widths vary noticeably between letters, giving the texture a punchy, modular rhythm. Distinctive details include clipped-looking joins, flat crossbars, and rectangular interior cutouts in several glyphs that reinforce a constructed, stencil-like feel without true breaks.
Best suited to large-scale typography where its blocky superellipse construction can be appreciated—posters, headlines, wordmarks, and bold brand systems. It also fits tech products, sports/athletic graphics, and retro-futuristic or industrial-themed packaging where a strong, modular voice is desired.
The tone is assertive and machine-made, mixing retro sci‑fi signage with modern tech branding. Its chunky geometry reads confident and utilitarian, with an arcade/industrial edge that feels energetic rather than friendly.
The design appears intended to deliver maximum impact through a consistent rounded-rect geometry, creating a distinctive, engineered voice for display use. Its large x-height and simplified shapes prioritize immediacy and recognizability over delicate detail.
At text sizes the tight apertures and squared counters can look dense, but in headlines the distinctive superelliptical silhouette becomes a strong identifier. Numerals follow the same rounded-rect logic and feel display-oriented, with broad forms and simplified internal spaces.