Sans Normal Obram 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Danos' by Katatrad, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, confident, playful, punchy, modern, impact, approachability, clarity, brand voice, display strength, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from near-circular bowls and smooth terminals, with minimal modulation and a generally closed, solid color on the page. Counters are relatively tight in letters like B, e, and 8, while round forms (C, O, Q, 0) read as clean and geometric. The lowercase is sturdy and simple, with a single-storey a and g, a short crossbar on t, and an overall consistent rhythm suited to large sizes.
Best suited to headlines and display typography where its thick strokes and rounded geometry can deliver maximum presence. It works well for posters, packaging, signage, and logo wordmarks that need a friendly but assertive tone, and it can also serve as an accent face in branding systems.
The font projects a friendly, upbeat tone with strong impact. Its soft corners and bulbous curves feel approachable and contemporary, while the dense weight gives it a confident, attention-grabbing voice for bold messaging.
The design appears intended to provide a bold, contemporary sans that balances geometric cleanliness with approachable rounded forms. Its tight counters and uniform stroke weight prioritize visual punch and clarity in short text and large-scale applications.
Diagonal and angular shapes (K, M, N, V, W, X, Y) stay blunt and substantial rather than sharp, reinforcing the rounded, “blocky” personality. Numerals are robust and highly legible, with the 0 and 8 particularly round and uniform.