Sans Normal Kerad 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Due' by Cadson Demak, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Jornada Sans' by Monotype, and 'PTL Maurea' by Primetype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, modern, sporty, confident, dynamic, clean, emphasis, motion, impact, clarity, modernity, oblique, rounded, compact, crisp, punchy.
A heavy, oblique sans with smooth, rounded curves and sturdy, uniform stroke weight. Letterforms show a slightly compact, forward-leaning stance with clean joins and open counters, producing strong silhouettes at display sizes. Uppercase shapes are broad and simplified, while lowercase forms are straightforward and readable, with a single-storey “a” and “g” and generally generous apertures. Numerals are similarly robust and even, matching the overall rhythm and weight.
Well suited to headlines, subheads, and short passages where strong emphasis is needed, such as posters, brand marks, packaging, and marketing materials. The oblique angle also makes it useful for sports, tech, or motion-forward themes, and it can work for bold editorial callouts when set with comfortable spacing.
The overall tone feels energetic and contemporary, with a purposeful forward motion from the slant and a confident, no-nonsense weight. It reads as assertive and practical rather than delicate, suggesting speed, clarity, and impact.
Likely designed to deliver a high-impact, forward-leaning sans that stays clean and approachable, combining sturdy geometry with smooth curves for clear, energetic typography.
The slant is consistent across uppercase, lowercase, and figures, helping lines of text feel cohesive. Curves stay smooth and round, and terminals appear clean and uncluttered, keeping the texture even and legible despite the heavy weight.