Sans Normal Egmow 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, posters, captions, modern, clean, friendly, informal, airy, approachability, clarity, motion, contemporary neutrality, rounded, humanist, open apertures, soft terminals, slanted.
A slanted sans with rounded, open forms and smooth, continuous curves. Strokes are even and understated, with soft terminals that avoid sharp cuts, giving the letters a gentle finish. Proportions feel balanced and slightly compact in the bowls, while counters stay open for clarity; the lowercase shows single‑storey shapes (notably the a and g) that reinforce an approachable, contemporary rhythm. Figures are simple and readable, with consistent curvature and a quiet, streamlined construction across the set.
Well-suited to interface copy, dashboards, and product experiences where a friendly slanted sans can add energy while remaining legible. It also fits contemporary branding, short editorial passages, and marketing headlines, and can work effectively for captions and callouts in layouts that benefit from a lighter, airy texture.
The overall tone is modern and easygoing, combining a clean, UI-friendly simplicity with a personable, humanist warmth. Its slant adds a sense of motion and informality without becoming overly expressive.
The design appears intended to provide a contemporary sans voice with a built-in slant for emphasis and motion, while keeping forms open, rounded, and readable for everyday text use.
The italics-like slant is consistent across capitals, lowercase, and numerals, and the design keeps a calm texture in paragraph settings. Round letters (o, c, e) and diagonals (v, w, x, y) maintain coherent angles, helping the font read evenly in mixed-case text.