Serif Other Ubma 1 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, title cards, gothic, vintage, theatrical, mysterious, old-world, atmosphere, period flavor, display impact, dramatic tone, spurred, flared, angular, condensed, high-waisted.
A condensed serif with tall vertical proportions, low stroke contrast, and sharply defined, spurred terminals. Serifs are small but emphatic, often flaring into wedge-like feet and pointed hooks that create a notched, chiselled silhouette. Curves are tightened into angular bowls and squared counters, while joins and crossbars stay crisp and mechanical, giving the alphabet a rigid, poster-like rhythm. The overall texture is dark and even, with narrow apertures and a slightly ornamental construction that reads as decorative rather than purely text-driven.
Best suited for display settings where its condensed width and spurred serif character can carry personality—posters, headlines, title sequences, branding wordmarks, and packaging. It can work for short bursts of text or pull quotes, but its dense texture and ornamental terminals are most effective at larger sizes where details remain clear.
The design evokes an old-world, gothic-leaning tone—dramatic, slightly ominous, and theatrical—like vintage show bills, occult ephemera, or Victorian-era display lettering. Its sharp spurs and compressed stance add tension and formality, suggesting tradition with a stylized edge.
The font appears intended to deliver a historically tinged, gothic-inflected display voice using a condensed structure and distinctive spurred terminals. It prioritizes silhouette and atmosphere—creating a firm, dramatic rhythm—over neutral readability in extended body text.
Uppercase forms present strong vertical emphasis and compact internal space, while lowercase retains the same spurred, angular logic, producing a distinctive zig-zag rhythm in continuous text. Numerals follow the same condensed, squared-off approach, keeping the set visually consistent for titling and short lines.