Sans Normal Utrad 14 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, posters, packaging, modern, clean, friendly, dynamic, approachable, add motion, modern utility, friendly tone, clear display, oblique, rounded, open counters, humanist, crisp.
This is an oblique sans with rounded, smoothly drawn curves and largely monolinear strokes. The letterforms lean consistently forward, with compact, efficient shapes and open counters that keep interior spaces clear. Terminals are mostly clean and softly finished, and the overall rhythm feels even and steady across uppercase, lowercase, and numerals. Figures follow the same slanted construction and simple geometry, reading clearly with minimal ornamentation.
It works well for interface labels, product branding, and marketing headlines where a modern, angled sans can add momentum without sacrificing clarity. The clean construction also suits short-to-medium text in brochures, packaging, and signage, especially when a contemporary, friendly voice is desired.
The forward slant adds motion and energy, while the rounded construction keeps the tone approachable rather than aggressive. Overall it feels contemporary and practical, suited to straightforward communication with a slightly lively, informal edge.
The design appears intended as a versatile, everyday oblique sans that balances geometric clarity with softened curves. Its main goal seems to be delivering a modern look with added movement, while staying legible and restrained for broad design use.
Uppercase forms maintain a tidy, geometric presence, while the lowercase adds a more human cadence through round bowls and straightforward joins. The numerals are simple and unobtrusive, designed to blend naturally with text rather than stand apart.