Sans Normal Perud 4 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Belle Sans' by Park Street Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, bold, playful, modern, approachable, impact, approachability, display clarity, brand voice, simplicity, rounded, soft corners, compact counters, chunky, punchy.
A heavy, rounded sans with broad proportions and smooth, softened corners throughout. Strokes are uniformly thick with minimal modulation, and curves are built from simple, steady radii that give letters a compact, sturdy feel. Counters tend to be tight and somewhat rectangular-oval, while joins and terminals read blunt rather than sharp. The overall rhythm is dense and blocky, designed to hold its silhouette clearly at large sizes.
This font is best suited to headlines, logos, and short display copy where its dense weight and rounded forms can create strong impact. It performs well in branding and packaging, as well as large-format uses like posters and signage where clarity and a friendly presence are priorities. For longer text, it works most comfortably in brief bursts such as callouts, labels, and UI hero headings.
The tone is confident and friendly, with a warm, playful heft that feels contemporary and accessible. Its rounded geometry keeps the weight from feeling aggressive, making it suitable for upbeat, high-energy messaging and bold, welcoming headlines.
The design appears intended to deliver maximum visual impact with a soft, approachable character. By combining broad proportions, rounded construction, and uniform stroke weight, it aims for high legibility at display sizes while projecting a modern, upbeat personality.
The lowercase has a single-storey construction where applicable (notably the ‘a’ and ‘g’), reinforcing a casual, contemporary voice. Numerals follow the same chunky, rounded logic for a cohesive texture in mixed alphanumeric settings.