Sans Normal Nimov 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, simplicity, rounded, geometric, blocky, soft corners, compact.
A heavy, rounded sans with a distinctly geometric construction and generous curves. Strokes are consistently thick with minimal modulation, producing dark, even color and strong presence. Counters are relatively open for the weight, while joins and terminals feel softly squared, giving shapes a sturdy, slightly blocky silhouette. Proportions lean broad and stable, with round letters like O/C reading smooth and circular and straight-sided letters like H/E/N reading firm and architectural.
Best suited to headlines, logos, and short display copy where impact and clarity matter. Its dense strokes and rounded forms also work well for packaging, signage, and social graphics, especially at larger sizes where the open counters and simple shapes stay legible.
The overall tone is assertive yet approachable: loud enough for attention-grabbing statements, but softened by rounded geometry that keeps it friendly rather than severe. It carries a contemporary, upbeat feel suited to energetic branding and bold messaging.
The design appears intended as a high-impact display sans that combines geometric simplicity with softened corners for a more welcoming voice. It aims to deliver maximum visual weight and readability while maintaining a clean, contemporary character.
In text, the weight creates strong emphasis and tight-looking spacing, with punctuation and dots rendered as prominent, solid marks. Numerals and capitals maintain the same robust, simplified geometry, reinforcing a consistent, billboard-like rhythm across mixed content.