Sans Normal Likad 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks; 'Humanist 521' by Bitstream; 'Gill Sans MT', 'Gill Sans MT WGL', and 'Gill Sans Nova' by Monotype; 'Humanist 521' by ParaType; and 'Chantilly Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, confident, sporty, energetic, modern, punchy, impact, emphasis, motion, attention, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are consistently thick with smooth joins and gently softened terminals, creating a sturdy, blocky silhouette without sharp contrast. Counters stay relatively open for the weight, and curves (C, G, O, Q, S) lean toward circular forms while diagonals (A, K, V, W, Y) read wide and stable. The lowercase is simple and robust, with a two-storey g and a single-storey a; punctuation-like details (i/j dots) appear large and assertive, matching the overall mass.
Best suited to headline-driven work where impact matters: posters, big typographic statements, signage, and bold brand moments. It also fits sports or action-oriented identities and packaging where a strong, kinetic voice helps carry short phrases and names.
The overall tone is bold and forward-leaning, combining a friendly roundness with a high-energy, promotional feel. It suggests movement and urgency while remaining approachable, making it feel contemporary rather than retro or formal.
The design appears intended to deliver maximum presence in an oblique, contemporary sans—pairing thick, steady strokes with rounded construction to stay readable while projecting speed and confidence in display settings.
At text sizes the dense color and oblique stance create a strong rhythm and tightly packed presence, while at larger sizes the rounded bowls and generous curves become a defining character feature. Numerals are similarly weighty and designed to hold their shape under emphasis, supporting attention-grabbing settings.