Serif Flared Haday 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'City Boys' by Dharma Type, 'FF Dax' by FontFont, 'Organic Pro' by Positype, 'MarkusLow' by The Northern Block, and 'Le Monde Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: posters, branding, sportswear, packaging, headlines, retro, sporty, punchy, dynamic, confident, attention grab, vintage flavor, expressive display, brand voice, flared, swashy, bouncy, rounded, bracketed.
A heavy, right-leaning serif with compact counters, rounded bowls, and pronounced flare at stroke terminals that read like soft, wedge-like serifs. Strokes show a calligraphic impulse: joins are bulbous, curves are full, and terminals often taper or sweep, creating a lively rhythm across words. Uppercase forms are broad and simplified, while lowercase adds more movement through looped, single-storey shapes (notably a and g) and generously curved shoulders. Numerals follow the same robust, curvy construction, with thick horizontals and strong finishing strokes that hold together at display sizes.
Best suited for display applications such as posters, bold editorial headlines, packaging, and brand marks where its dynamic slant and flared terminals can carry personality. It can also work well for sports or entertainment branding, pull quotes, and short bursts of text where impact is more important than small-size economy.
The overall tone is energetic and extroverted, with a vintage advertising feel that suggests motion and emphasis. Its bold slant and flared endings give it a sporty, headline-forward presence that feels friendly rather than formal. The letterforms convey a playful confidence suited to attention-grabbing copy.
The design appears intended to blend classic serif cues with a lively, italicized display voice, using flared terminals and rounded construction to create a bold, approachable look. It prioritizes momentum and visual punch, aiming for strong word shapes and a distinctive texture in headlines and branding.
The italic angle is integral to the design rather than an oblique, and the flare at terminals is consistent enough to create a recognizable texture line-to-line. Tight internal spaces and weighty curves make it most effective when given breathing room, especially in longer phrases.