Sans Normal Ihrev 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, social media, headlines, friendly, playful, casual, approachable, youthful, approachability, playfulness, informality, warmth, rounded, soft, bubbly, informal, hand-drawn.
A rounded sans with softly inflated strokes and heavily blunted terminals throughout. Curves dominate the construction, with generous bowls and open counters (notably in C, G, O, and e), while joins are smooth and slightly uneven in a way that suggests a marker-like, hand-drawn finish. The uppercase forms are simple and broad, the lowercase is similarly rounded with single-storey a and g, and dots and numerals follow the same soft, circular logic. Spacing reads roomy and the overall rhythm is relaxed rather than strictly geometric.
Well-suited to playful display work such as children’s materials, casual branding, packaging, event posters, and social content where friendliness is a priority. It can also work for short UI labels or pull quotes when a softer, informal voice is desired, though it is less appropriate for dense, formal reading settings.
The font projects a warm, cheerful tone that feels conversational and non-threatening. Its soft contours and subtly imperfect stroke edges give it a human, crafty character suited to lighthearted messaging rather than formal communication.
The design appears intended to deliver an easygoing, approachable sans with rounded forms and a hand-made flavor. It prioritizes warmth and readability at display sizes through open shapes, simple letter construction, and soft terminals.
Distinctive details include a wide, rounded G with an internal bar, a gentle-shouldered M and N, and numbers that keep a friendly, handwritten feel (notably the curved 2 and open-topped 4). The soft stroke endings and rounded corners help maintain consistent color in text, but the casual irregularity becomes more noticeable at larger sizes.