Sans Normal Ihrep 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, friendly, modern, approachable, clean, playful, approachability, clarity, everyday use, modernity, versatility, rounded, soft, open, geometric, clear.
A rounded sans with smooth, softened terminals and consistently thick strokes. Curves are generous and circular, with open apertures and simplified joins that keep counters clear at text sizes. Proportions read slightly expanded, with broad bowls and steady spacing that produces an even, calm rhythm across mixed case. Figures are simple and highly legible, matching the letterforms with rounded corners and minimal modulation.
Well-suited to interface copy, product branding, and wayfinding where a soft, welcoming tone is desired without sacrificing legibility. It also works for short headlines and packaging systems that benefit from rounded geometry and a clean, modern texture.
The overall tone is friendly and contemporary, leaning toward a warm, informal clarity rather than a sharp corporate feel. Rounded endings and open shapes give it an accessible, upbeat voice that stays neutral enough for everyday UI and editorial use.
The design appears intended as a versatile, general-purpose rounded sans: simple, readable forms paired with a friendly personality. Its consistent stroke behavior and open counters suggest an emphasis on clarity across both display and text settings.
The uppercase set feels sturdy and straightforward, while the lowercase maintains smooth, continuous curves that keep paragraphs looking cohesive. The design avoids fussy details, favoring clean geometry and consistent rounding for a unified texture in longer text.