Slab Contrasted Pihu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'Calanda' by Hoftype, and 'Ni Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, book covers, confident, rugged, american, editorial, collegiate, impact, heritage, stability, readability, authority, blocky, bracketed, ink-trap-like, dense, assertive.
A heavy slab-serif with broad proportions and compact internal counters. Strokes are predominantly sturdy and even, with subtle modulation that shows up most around joins and terminals. The serifs are thick and bracketed, giving the forms a sculpted, slightly softened finish rather than razor-sharp slabs. Curves are generous and round (notably in C, G, O, Q), while verticals and horizontals keep a squared-off, poster-friendly rhythm. Lowercase forms are stout and readable, with a single-storey g and a strong, rectangular feel across the alphabet; numerals are bold and stable with prominent slabs and clear silhouettes.
Best suited for display typography where impact and authority are desired—headlines, posters, packaging, and branding systems that lean on heritage or industrial cues. It also works well for short editorial callouts, signage, and titling where bold readability and a sturdy, classic voice are priorities.
The overall tone is emphatic and no-nonsense, combining vintage print energy with a robust, workmanlike character. It reads as traditional and dependable, with a hint of collegiate or Americana flavor that feels at home in bold headlines and heritage-styled branding.
This design appears intended to deliver maximum presence with a classic slab-serif foundation: wide, stable letterforms, thick bracketed serifs, and a controlled rhythm that stays legible and recognizable in big, bold settings.
At display sizes the thick bracketing and tight counters create a dark, cohesive texture, while the wide set helps maintain clarity in all-caps. The strong slab terminals and weighty punctuation give short phrases and labels a confident, stamped presence.