Slab Contrasted Pija 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Glance Slab' by Identity Letters, 'Faraon' by Latinotype, and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, robust, friendly, vintage, editorial, impact, readability, heritage, solidity, blocky, sturdy, bracketed, softened, compact.
This typeface is a heavy, blocky slab serif with broad proportions and firm vertical stress. Strokes are strongly weighted with subtle modulation, paired with thick, squared serifs that read as slightly bracketed rather than razor-sharp. Curves are generously rounded (notably in bowls and counters), giving the forms a softened, approachable solidity. Uppercase construction is compact and stable, while the lowercase shows sturdy, simplified shapes with a prominent, single-storey-style feel in key letters and a consistent, dense rhythm. Numerals are bold and wide, designed to hold their presence alongside the letters.
Well-suited to headlines, posters, and display typography where impact and sturdiness are priorities. It also fits branding and packaging that want a confident, heritage-leaning voice, and works effectively for signage or labels where bold letterforms need to hold up at a distance.
The overall tone is assertive and dependable, with a warm, old-school practicality. It suggests heritage and craft without feeling delicate—more “workhorse headline” than “fine print.” The combination of heavy slabs and rounded internal shapes adds friendliness to an otherwise commanding voice.
The design appears intended to deliver maximum presence with a pragmatic slab-serif structure, balancing authority with approachable, rounded shaping. It aims for high-impact readability and a classic, industrial/editorial flavor rather than refinement or minimalism.
In text, the font builds dark, even typographic color and a strong horizontal emphasis from its slabs, making it visually anchoring. It reads best when given room—tight settings can feel dense because of the weight and wide letterforms.