Sans Normal Lobid 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'EB Corp' by Eko Bimantara, 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'Danos' by Katatrad, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, modern branding, display clarity, oblique, geometric, rounded, compact, sturdy.
A heavy, oblique sans with rounded geometry and broad, continuous curves. The construction favors smooth, circular bowls and simple terminals, with a consistent stroke presence that reads as solid and compact rather than delicate. Counters are moderately open for the weight, and the tall lowercase proportions give the alphabet a forward-leaning, high-impact rhythm. Numerals and capitals share the same robust, streamlined shapes, supporting a uniform, poster-friendly texture in running text.
Best suited for headlines, short statements, and promotional typography where impact and motion are desired. It performs especially well in sports branding, packaging callouts, event graphics, and bold editorial or social media layouts where a compact, high-energy sans is needed.
The overall tone is energetic and assertive, with a sporty, momentum-driven slant that feels built for emphasis. It communicates confidence and speed, leaning more toward contemporary display use than quiet neutrality.
The design appears intended to deliver maximum visual punch with a clean, geometric feel, combining a strong slant and substantial weight to create immediate emphasis and a sense of speed.
The oblique angle is strong enough to be a defining feature, creating a dynamic word shape even at larger sizes. Rounded joins and simplified details help maintain clarity in dense, bold settings.