Sans Normal Lukoh 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fact' by ParaType; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, playful, high impact, convey motion, grab attention, modern branding, headline emphasis, rounded, slanted, chunky, soft-cornered, compact.
A heavy, slanted sans with compact proportions and generously rounded joins that keep the silhouette smooth even at very bold weight. Curves are built from full, circular bowls (notably in C, G, O, Q, and 0) while terminals tend toward sheared, wedge-like cuts that reinforce forward motion. Counters are relatively tight and apertures are somewhat narrowed, creating dense, punchy forms; the lowercase stays sturdy with simple, single-storey a and g and a clean, utilitarian construction. Numerals follow the same rounded, solid logic, with strong, even massing and minimal internal detail.
Best suited to high-impact display work such as headlines, posters, promotional graphics, and sports or event branding where speed and emphasis are desirable. It can also work on packaging and bold editorial callouts, especially when short phrases need to feel dynamic and modern.
The overall tone is fast and forceful, like a headline voice designed to grab attention at a glance. The italic slant and sharpened terminals add urgency and momentum, while the rounded bowls keep it friendly rather than aggressive. It reads as contemporary and action-oriented, with a slight playful bounce from the chunky, simplified shapes.
Likely intended as a bold italic display sans that combines geometric roundness with angled, energetic finishing to communicate motion and confidence. The simplified, sturdy lowercase and cohesive figure set point to practical use in branding and promotional typography where clarity and punch matter more than fine detail.
Spacing in the samples suggests it prefers display sizes where counters and apertures can breathe; at smaller sizes the dense interiors and tight openings may feel darker. The design balances geometric roundness with angled cuts, producing a consistent rhythm across caps, lowercase, and figures without ornamental features.