Sans Normal Opguz 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Prima Sans' by Bitstream, 'Dialog' by Linotype, and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, approachability, modernity, versatility, geometric, round, sturdy, high-impact, compact counters.
A heavy, geometric sans with broad proportions and a strong, even color on the page. Curves are built from clean circular/elliptical forms, while terminals and joins stay crisp and straightforward, giving the outlines a solid, engineered feel. Counters are relatively compact in letters like B, P, R, and a, increasing perceived density at display sizes. The lowercase shows a double‑storey a and a single‑storey g, with simple vertical stems and minimal modulation that keeps spacing and rhythm consistent across words.
Best suited to headlines, titles, and short blocks of copy where strong presence is needed. It also fits brand marks, packaging callouts, and wayfinding/signage where high visual impact and quick recognition matter.
The overall tone is direct and contemporary, with a friendly roundness that keeps the weight from feeling harsh. It reads as confident and promotional—ideal for messages that need to feel assertive while staying approachable.
The design appears intended as a dependable, all-purpose geometric sans for display use: strong, legible shapes with round friendliness, optimized for impactful messaging and consistent typographic color.
Round characters (C, O, Q, 0) look particularly smooth and stable, and the heavy weight makes punctuation and dots feel prominent. The numerals have a straightforward, robust construction that matches the letterforms for cohesive text-and-number settings.