Sans Normal Atbev 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, signage, headlines, friendly, playful, casual, approachable, quirky, approachability, informality, readability, space-saving, soft, rounded, humanist, open counters, slightly irregular.
This typeface is a narrow, monoline sans with softly rounded strokes and gently squared terminals. Curves are built from clean circular/elliptical forms, but the outlines show slight, intentional irregularity that gives the letters a hand-drawn steadiness rather than rigid geometry. Counters are generally open and airy, with simple, legible constructions across both cases; the lowercase has a single-storey “a” and “g,” and the figures are straightforward with clear, rounded bowls. Overall spacing feels even and readable, with a tidy rhythm despite the subtle wobble in stems and curves.
It suits branding and packaging where a friendly, informal voice is helpful, and works well for posters, signage, and short headlines thanks to its narrow footprint and open counters. In longer text it can remain readable at moderate sizes, especially where a relaxed, personable texture is desired.
The overall tone is friendly and informal, with a warm, slightly quirky personality. It feels contemporary and approachable—more like a cheerful signage or brand voice than a strict corporate system—while staying clean enough for everyday reading.
The design appears intended to combine clean sans-serif clarity with a lightly hand-made texture, producing a practical everyday face that feels more human and inviting than strictly geometric.
Several glyphs show small angular inflections at joins and terminals (notably in diagonals and the “k,” “x,” and “z”), which adds character without turning decorative. The capital forms maintain a consistent height and presence, while the lowercase carries most of the casual, human feel.