Serif Flared Upgev 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, classic, literary, refined, calm, authoritative, readability, tradition, warmth, editorial tone, flared serifs, bracketed, humanist, open counters, calligraphic.
A serif typeface with subtly flared terminals and gently bracketed serifs that broaden out from the stems, giving strokes a slightly calligraphic finish without strong contrast. Curves are smooth and generously rounded, with open apertures and counters that keep forms clear in text. Proportions feel traditional and bookish, with moderate ascenders/descenders and steady spacing that produces an even, readable rhythm across lines. Numerals are straightforward and lining, matching the letterforms’ restrained, classical construction.
Well-suited to long-form reading such as books, essays, and magazine features, where its open shapes and steady rhythm maintain comfort over multiple lines. It also works effectively for brand systems and packaging that want a traditional, premium feel without heavy contrast or overly sharp detailing.
The overall tone is classical and composed, suggesting editorial confidence rather than display flair. Its flared endings add a faintly crafted, human touch, keeping the voice warm and literary while still feeling formal and dependable.
The design appears intended to bridge classical serif readability with a subtly crafted, flared-stroke personality, delivering a familiar text face that has just enough character to stand apart in headings and editorial settings.
In the sample text, the texture stays consistent with no harsh sparkle, and the flared stroke endings become most noticeable at larger sizes, where they add character to capitals and punctuation without becoming decorative.