Slab Contrasted Ugri 6 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Capita' and 'Danton' by Hoftype, 'Rooney' by Jan Fromm, 'Kyotce' by Soerat Company, and 'Rail' by Type Fleet (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, western, vintage, sturdy, friendly, bold, display impact, heritage tone, sign painting, brand character, bracketed, blocky, soft corners, low stress, compact counters.
A heavy slab-serif with broad, blocky proportions and assertive rectangular serifs that read as strongly bracketed and slightly tapered at their joins. Strokes are robust with noticeable (but not delicate) contrast, and curves are full and rounded, producing compact interior counters in letters like B, O, and e. Terminals and serifs have a subtly sculpted, oldstyle feel rather than sharp geometric cuts, giving the alphabet a rhythmic, hand-tooled sturdiness. The lowercase is sturdy and compact, with a single-storey g and a short-armed r, while the figures are similarly weighty and display-like.
Best suited to headlines, titles, posters, and signage where its mass and slab structure can carry from a distance. It also fits branding and packaging that want a traditional, craft, or Western-leaning tone. For longer paragraphs, it will typically perform better at larger sizes with generous spacing to offset its dense color.
The overall tone is confident and approachable, with a distinctly vintage, poster-forward voice. The slab structure and softened shaping suggest heritage, craft, and Americana cues, leaning toward a Western or collegiate headline energy without feeling ornate. It communicates strength and warmth more than precision or neutrality.
The design appears intended as a high-impact slab for display settings, combining classic bracketed slabs with rounded, slightly oldstyle detailing to evoke heritage and rugged friendliness. Its letterforms prioritize bold presence and recognizable silhouettes that feel at home in posters, labels, and identity work.
In text, the dense weight and tight counters create a dark color on the page, emphasizing impact over airy readability at small sizes. The serif shapes and strong horizontals provide a stable baseline and a pronounced, sign-like presence that suits short bursts of copy.