Sans Normal Rulaj 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, packaging, friendly, clean, modern, approachable, calm, legibility, versatility, warm neutrality, modern clarity, friendly tone, rounded, soft terminals, humanist, open apertures, even rhythm.
A rounded, clean sans with smooth curves and lightly softened terminals. Strokes are steady and low in contrast, with open counters and generous apertures that keep forms clear in text. Uppercase letters feel balanced and slightly wide in round shapes, while lowercase shows a gently humanist construction with simple, single-storey forms and straightforward joins. Numerals are plain and readable, with rounded silhouettes that match the letters and maintain an even typographic color across lines.
It should work well for interface copy, product labeling, and general-purpose reading where a gentle, modern sans is desired. The open forms and even texture also make it suitable for editorial layouts and brand systems that need neutrality with a touch of warmth.
The overall tone is friendly and contemporary, with a soft, non-technical feel. Rounded details and open shapes give it an approachable voice that suits casual communication without looking playful or decorative.
The design appears intended as a versatile everyday sans that prioritizes legibility and an inviting texture. Its rounded, humanist cues suggest an aim for broad usability across digital and print while keeping the tone relaxed and contemporary.
Spacing appears comfortable, supporting a smooth reading rhythm in the sample paragraph. The design favors clarity over sharp geometry, relying on softly curved strokes and tidy, consistent endings to keep the texture cohesive.