Slab Contrasted Ulsy 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Calicanto' by Sudtipos, 'Leida' by The Northern Block, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, heritage, assertive, sturdy, impact, authority, readability, print feel, structure, bracketed, blocky, ink-trapless, open counters, high impact.
A sturdy slab-serif with broad proportions and a strong, even typographic color. Strokes are thick with noticeable contrast, and the serifs are prominent, mostly squared with gentle bracketing that softens joins. Curves are generous and round (notably in C, O, Q, and S), while horizontals and terminals read crisp and decisive. Lowercase forms are compact and sturdy with a double-storey a, a single-storey g, and a substantial, rounded i/j dot; overall spacing feels comfortable and built for impact at display sizes.
Well-suited for headlines, subheads, and pull quotes where strong structure and clear serifs help create emphasis. It also fits branding and packaging that want a classic, dependable voice, and editorial layouts that benefit from a bold slab-serif for section titles or short blocks of text.
The face conveys a confident, traditional tone with an editorial, print-forward presence. Its bold slabs and solid rhythm suggest reliability and authority, while the rounded curves keep it approachable rather than austere.
The design appears intended to deliver a bold slab-serif look with a traditional backbone and clear, high-impact readability. Its wide stance, substantial serifs, and controlled contrast aim for authoritative display typography that remains orderly and legible.
Capitals have strong, poster-like silhouettes and wide bowls (B, P, R) that hold up well in heavy text. Numerals are robust and highly legible, with ample interior space and a consistent weight that matches the letters.