Serif Flared Pywi 2 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Fathom' by Device, 'ITC Franklin' by ITC, 'Clearface Gothic' by Linotype, 'Monotype Clearface Gothic' by Monotype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'Nauman Neue' by The Northern Block, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, titles, vintage, theatrical, assertive, folksy, editorial, impact, nostalgia, headline clarity, signage voice, brand character, bracketed, flared, bulbous, softened, high-ink.
A very heavy serif design with flared stroke endings and pronounced, bracketed joins that create a soft, sculpted silhouette. Curves are full and slightly squashed, with compact counters and a high-ink feel that emphasizes mass over delicacy. The lowercase shows a tall x-height and sturdy verticals, while terminals often swell or taper subtly, giving the rhythm a hand-hewn, poster-like texture. Numerals and capitals maintain the same dense color, with rounded bowls, angled internal cuts, and generally broad, stable forms that read strongly at display sizes.
Best suited to display applications where its dense color and flared serif detailing can read clearly, such as posters, headlines, book or film titles, packaging fronts, and bold signage. It can also work for short editorial callouts or pull quotes, but is less appropriate for long body text due to its tight counters and heavy presence.
The tone is bold and showmanlike, recalling vintage signage and headline typography with a confident, slightly playful warmth. Its thick, flaring serifs and rounded forms suggest a traditional, crafted character—more theatrical and nostalgic than clinical or contemporary.
The design appears intended to deliver maximum impact with a traditional serif voice, combining sturdy proportions with flared, bracketed detailing to evoke vintage print and sign-lettering aesthetics while staying highly legible at large sizes.
The overall spacing and heavy stroke weight produce a dark typographic color, with small apertures in letters like a, e, and s that can close up in smaller settings. The mix of flared terminals and rounded bowls creates a distinctive, lively texture across words, especially in all-caps lines.